The film was shown at the Rendez-vous du Cinéma Québécois on 20 February 2007 at 7:15 p.m., at the downtown office of the NFB, located at 1564, rue St-Denis in Montreal.

It will also be aired on Télé-Québec, on 4 March 2007 at 7:00 p.m., then rebroadcast on 9 March 2007 at 3:00 p.m.


Ullumi…

Life is more than just Coca-Cola,
Much Music,
Hanging out in bars,
Your husband,
Smokes,
Suicide,
Your mom freaking out,
Never having enough money,
And drugs,
And computers—
All that materialistic crap...
I have other aspirations,
Anchored more deeply than all these things.
- Qajaaq Ellsworth
Documentary workshop, Kuujjuaq, Summer 2004

A few words on the main characters
(in the order of the photograph)

EVIE MARK, age 32, grew up in the small community of Ivujivik, located in the far reaches of Nunavik. This actress, producer and editor has a broad and varied experience in film production. Several of her projects have been aired on the Aboriginal Peoples Television Network (APTN). Evie is interested in all manner of issues affecting Inuit people and tries to build her work around these issues. She currently lives in Montreal with her two daughters who are the light of her life.

TUNU NAPARTUK grew up in Kuujjuuaq. He later moved to Montreal to take part in a NFB workshop as an assistant editor. He has since moved back to Kuujjuaq where he lives with his family and now works for the Kativik Regional Government (KRG) as a computer technology specialist.

QAJAAQ ELLSWORTH, age 29, lives in Iqaluit, where he was born and raised. He is the proud father of a nine-year-old boy who goes by the name of Mr. Lee. Being aware of the importance of passing along traditional knowledge, Qajaaq in turn learns about and teaches hunting basics so that he can feed his family and help his friends to feed theirs. He is now working with the National Inuit Youth Council coordinating a suicide prevention project that calls on such tools as video and new media to convey its message.

LENA ELLSWORTH, age 36, also lives in Iqaluit, where she was born and raised. She currently works at the Aboriginal Healing Foundation. She has one child. She is very involved in Inuktitut-language preservation and is actively involved in promoting the use of Inuktitut in schools.